Janelle Ryan | Janelle Ryan The Little PR Company
Janelle Ryan - The Little PR Company
Janelle Ryan, The Little PR Company, Janelle Ryan Ballarat, The Little PR Company Ballarat
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Who is Janelle Ryan?


A social observer, people connector, creative thinker, relationship builder, project leader and public speaker – Above all, Janelle Ryan is an expert communicator.


Over 10 years’ experience in strategic communications and marketing, combined with an innate ability to quickly understand the culture of an organisation, allows Janelle to define the medium(s) required to deliver brand messaging and truly capture an audience.


After working with some of the world’s top PR agencies, in both the UK and Australia, Janelle launched The Little PR Company in 2009, bringing her international learnings of the PR industry to clients in the Central Highlands region.


Janelle consults on communications strategy, social media issues management, brand strategy and corporate communications. Through these projects, she has built strong relationships and managed campaigns for an extremely diverse client base, working across industry sectors, including Public Sector, Health, Corporate, NFP and Arts.


With the belief that success is defined not only by how much paid work you do but also how involved you are with the community you operate within, Janelle also holds the following positions:


  • Visit Ballarat Board Director
  • Trustee on the Art Gallery of Ballarat Foundation
  • Regional Development Victoria Central Highlands Regional Partner
  • Leadership Ballarat & Western Region Learning Partner
  • Founder of Left of the Clique networking group

Online Communications

Helping you understand the impact that social media is having on your organisation and working with you to develop a strategy that works for you.

Key services:

• Social media strategy and campaign creation to build engagement, raise brand awareness and build a community
• Crisis response strategy
• Reputational management advice

Encouraging you to listen to the conversations taking place online that are relevant to your brand or organisation and assist you to see the key factors you need to take away from these conversations.

Key services:

• Conversation audits
• Influencer research or social media monitoring
• Action plans or potential campaigns to implement as a result of conversations

Assisting you to have purposeful conversations which can ignite positive word of mouth or help change brand perception.

Key services:

• Media relations influencer campaigns
• Community building and management
• Reputation management

Traditional Communications

Tradition is defined as a ritual, belief or object passed down within a society, also a character of a society still maintained in the present, with origins in the past.

Janelle recognises the importance of taking traditional communications and marketing practices and channeling these traditional skills through the great new online mediums available to us now.

Strategy, conventional communications techniques, etiquette, ethics and relationship values all still apply when using social media and Janelle prides herself on her ability to recognise this and teach you best practice.

Key services:

• Communications strategies
• Professional writing and editing
• Media relations


Janelle works towards you and everyone in your organisation developing an educated understanding of how social media usage impacts and influences.

She offers workshops that help management, communications teams and staff understand the importance of responsible and creative social media usage, to benefit an organisation.

Workshops offered:

  • Social media in the workplace – It’s time to get real!
  • Understanding your brand – Social media and the human side of marketing.
  • Auditing your current strategy – Is it time for a change?
  • Speaking to the media – A changing relationship in a digital age.
  • Internal communications – Do you know how to engage your employees?

Keynote Speaking

Janelle is a knowledgeable speaker with an enthusiastic approach to delivering keynote presentations and joining discussion panels.

She has presented to a number of organisations as a keynote speaker and panellist.

Here are some of the organisations Janelle has presented to:

  • Soar Collective
  • Leadership Ballarat and Western Region
  • Ballarat Health Services
  • Lake Imaging
  • Australian Diagnostic Imaging Association (ADIA)
  • Zonta Women’s Association
  • Department of Education

If you’d like Janelle to be a keynote speaker at your event please email Janelle to discuss your needs and the costs associated.

My Clients

  • AC Accounting
  • Archibald Prize 2015/2016 Regional Extension
  • Art gallery of Ballarat
  • Ballarat Health Services
  • Ballarat Neighbourhood Centres
  • Ballarat Regional Tourism
  • Centre for eCommerce and Communications
  • City of Ballarat
  • Craig’s Royal Hotel
  • Department of Human Services
  • Fairfax
  • Great South Coast Group
  • Her Majesty’s Theatre Ballarat
  • Inspire HQ
  • Lake Imaging
  • Lateral Plains
  • Leadership Ballarat and Western Region
  • Munash
  • MYOB
  • Nicholson Construction
  • Northern Grampians Shire Council
  • Regional Development Victoria
  • Springhill Farm
  • SuperFriend
  • The Big Pitch
  • The Hamilton and Alexandra College
  • Western Ag