Janelle Ryan | Janelle Ryan The Little PR Company
Janelle Ryan - The Little PR Company
Janelle Ryan, The Little PR Company, Janelle Ryan Ballarat, The Little PR Company Ballarat
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Who is Janelle Ryan?


A social observer, people connector, creative thinker, relationship builder, project leader and public speaker – Above all, Janelle Ryan is an expert communicator.


Over 10 years’ experience in strategic communications and marketing, combined with an innate ability to quickly understand the culture of an organisation, allows Janelle to define the medium(s) required to deliver brand messaging and truly capture an audience.


After working with some of the world’s top PR agencies, in both the UK and Australia, Janelle launched The Little PR Company in 2009, bringing her international learnings of the PR industry to clients in the Central Highlands region.


Janelle has built strong relationships over her years as a consultant and has managed campaigns for an extremely diverse client base, cutting across industry sectors including – Public Sector, Health, Corporate, NFP and Arts.


With the belief that success is defined not only by how much paid work you do but also how involved you are with the community you operate within, Janelle also holds the following positions:


  • Board Director – The Sovereign Hill Museums Association
  • Board Director – Visit Ballarat
  • Regional Partner – Central Highlands Regional Partnerships
  • Learning Partner – Leadership Ballarat & Western Region
  • Founder – Left of the Clique networking & learning


*For more detailed information please visit my LinkedIn profile.

Message first, medium second, then you walk the talk.


The key to a successful communications strategy is to consider what you are trying say and to who, then how you’re going to say it.


We have so many communications mediums available to us at the moment, it’s easy to get carried away with hype and to forget that without a strategy, throwing money at every tool available, might prove to be ineffective and expensive.


Having a clear strategy also helps you to find that ‘sweet spot’ that many brands and organisations are still not quite getting right, which is ensuring your offline and online communications are consistent and complimentary.

What is the purpose of your communications strategy? What are you trying to achieve? Who are you trying to talk to?

A strategy gives you a clear picture of what you are trying to achieve through your communications and allows you to dedicate the right resources, budget and timeline to achieve it.


Key services:


• Strategic communications

• Crisis response

• Reputation management

• Stakeholder relations

• Advocacy campaigns

• Personal branding strategy

• Community engagement

Choosing the medium that will speak to your audience and tell your story.

You have access to so many different mediums to tell your story, but not all are right for the story you are trying to tell or for the audience you are trying to talk to.


Creating a strategy, based on research, brand knowledge, organisational culture and an understanding of the audience, allows you to pick the right mix to tell your story.


Janelle believes a successful communications strategy is based on using a balance of:


• Traditional media editorial

• Traditional media advertising

• Authentic social media campaigns

• Social media advertising

• Consistent social media engagement

• Building key relationships with brand ambassadors, both online and offline

Helping you understand how to make your online and offline communications compliment each other.

There’s no denying that social media is awesome, but we spend so much time counting followers, scheduling posts and making our Instagram accounts look shiny, that we forget that real people, want to have real conversations with us sometimes.


It’s important to be able to build your online community, but it’s crucial to be able to generate some of that audience into people who use your services and buy your product. This is where balancing online and offline becomes important.


Key services:


• Engaging employees in campaigns to become organisational ambassadors

• Online and offline network building (connecting you to the right people)

• Putting real humans and authenticity at the heart of your campaigns

• Real life, offline face-to-face engagement campaigns

• Guidance on how to measure social media ROI

Services I don’t offer.

I believe that part of being good at what you do, is being able to admit to the things you don’t do.


Here’s a list of services I don’t offer, but I know a lot of fantastic people who do.


If there’s something in this list you would like help with, feel free to get in touch and I will help to connect you with the right person for the job.


• Social media posting and management
• Web copy production
• Website strategy
• Press release writing and media sell
• Advertising production

Keynote Speaking

Janelle is a knowledgeable speaker with an enthusiastic approach to delivering keynote presentations and joining discussion panels.


She has presented to a number of organisations as a keynote speaker and panellist.


Here are some of the organisations Janelle has presented to:


  • Soar Collective
  • Leadership Ballarat and Western Region
  • Ballarat Health Services
  • Lake Imaging
  • Australian Diagnostic Imaging Association (ADIA)
  • Zonta Women’s Association
  • Department of Education


If you’d like Janelle to be a keynote speaker at your event please email Janelle to discuss your needs and the costs associated.

My Clients

  • AC Accounting
  • Archibald Prize 2015/2016 Regional Extension
  • Art gallery of Ballarat
  • Ballarat Health Services
  • Ballarat Neighbourhood Centres
  • Ballarat Regional Tourism
  • Centre for eCommerce and Communications
  • City of Ballarat
  • Craig’s Royal Hotel
  • Department of Human Services
  • Fairfax
  • Great South Coast Group
  • Her Majesty’s Theatre Ballarat
  • Inspire HQ
  • Lake Imaging
  • Lateral Plains
  • Leadership Ballarat and Western Region
  • Munash
  • MYOB
  • Nicholson Construction
  • Northern Grampians Shire Council
  • Regional Development Victoria
  • Springhill Farm
  • SuperFriend
  • The Big Pitch
  • The Hamilton and Alexandra College
  • Western Ag